Afterpay - Afterpay x The Iconic

The Brief

To encourage people to shop with Afterpay on THE ICONIC.

OUR APPROACH

Whether it be the night on the town version of you, the work version of you, or the gym junkie version of you - there’s an outfit for every version of you on THE ICONIC.

We brought this to life through a series of videos that used quick VFX costume changes to show the wide range of different outfits available.