AMERICAN EXPRESS - MARDI GRAS
The Brief
To help Amex launch as the principle partner for Sydney Gay and Lesbian Mardi Gras for the first time.
OUR APPROACH
We worked with members of the LGBTQIA+ community to tell stories about the first times they expressed their true selves. And to no surprise, they delivered.
We were lucky enough to hear about the first time they accepted themselves, the first time they fell in love, and the first time they realised that it’s the things that make them different that make them special. By expressing their true selves, they helped Amex express their true self - a lover and an ally of the LGBTQIA+ community.
