Amex - Vogue American Express Fashion's Night In

The Brief

To raise awareness for the American Express Vogue Fashion Night In and help Amex Australia become the first market to launch on TikTok globally.

OUR APPROACH

Amex needed someone who knows the ins and outs of TikTok to launch the Vogue American Express Fashion’s Night In, so of course they called on us. Jack Nimble knows what works on TikTok, so we created an asset shot on a phone, featuring EPIC transitions, trending effects, and made use of supers native to the platform. The end result - some absolutely INSANE content fit for fashion’s night of nights (in).