EBAY - Hoyts and eBay Plus

The Brief

To show people the awesome perks you get when you sign up to eBay Plus - specifically cheap movie tickets on Tuesdays.

OUR APPROACH

Who here HASN’T rode atop one’s friend with a trench coat around them to save on movie ticket costs? Which one of us can TRULY say we haven’t dressed as the back end of a horse to sneak into the theatre? Anyone?

Jack Nimble was tasked with letting the people know that when you’re an eBay Plus member, you can get cheap Hoyts movie tickets. So naturally, we showed some noobs going to great lengths to get cheap tix, only to realise all they needed to do was sign up to eBay Plus.

We weren’t worried about revealing ways to sneak into the movies; we knew eBay Plus offers are just that good.