EBAY AUSTRALIA
END OF FINANCIAL YEAR
The eBay EOFY sale saw more items on sale than ever before. In fact, there were so many deals, it blew customers away. Quite literally.
EBAY PLUS WEEKEND
Mothers have Mother’s Day, fathers have Father’s Day, lovers have Valentine's Day. But what about eBay Plus members? We showed that eBay Plus Weekend is a cause for celebration for all Plus members by showing them having massive celebrations to mark the occasion.
GuARANTEED DELIVERY
To promote eBay’s Guaranteed Delivery service in the lead up to Christmas, we thought about who’d need that service more than anyone else. Enter Santa. He’s ditched the sleigh and started relying on eBay’s Guaranteed Delivery service instead because it’s just as reliable.
PRINTER FREE
Fact: no one likes printers. They suck. eBay saw printing as a key barrier to selling and shipping so we created a step-by-step guide to sending your items with eBay and Sendle. Starting with the most satisfying step of all... destroying your printer.
EBAY TUESDAYS
We showed how online shoppers could turn their mundane Tuesdays from drab to fab with weekly deals from eBay through a series of TikTok Transformation Tuesday videos shot entirely on a phone.
Honest Furniture Ads
Ever notice how furniture ads all seem to feature glamorous women dressed like they’re heading to the Oscars? But how often do women really sit on their couch in a ball gown and heels? Never. So we created a series of totally honest furniture ads that showed it like it is, and showcased some of the new season furniture items available on eBay in the process.
Results →
🥈 Social Video: Comedy - Silver, Telly Awards, 2019
👀 3.5 million video views
Kids Reviewing Things
Who are the most ruthless reviewers of all? Universally trusted by mums and known for their brutal honesty and lack of filter? That’s right, kids. If they were going to trust anyone’s toy recommendations for Christmas, it’s them.
BOXFORD UNIVERSITY
Because you can get everything for less on eBay, Aussies are buying more stuff than ever. That means our posties are going to need to work harder than ever. Enter Boxford University, eBay’s premier postie training camp.
BACK TO SCHOOL
Because parents can get the best prices from eBay for back to school, their kids are going to be kitted out with the best gear in the classroom. Enter Swag Kid.
