NIMBLE CREATORS
Nimble Creators, a division of Jack Nimble, bottles up 7 years of social-first creative and production expertise to create a more collaborative influencer experience for brands.
We don’t just brief creators; we co-create with them. From brainstorming ideas, to co-directing with them on set, and co-editing in post-production, Nimble Creators treats creators as an extension of the Jack Nimble team. This collaborative experience provides brands the best of both worlds - they can harness the power of the creator economy without compromising the adequate inclusion of their brand.
Utilising proprietary tools like Bytesights Trend Spotter and Creator Discovery (from our friends at Brainlabs), we move swiftly, identifying emerging trends and pairing them with the right creators for maximum impact. Our expertise in social-first creative, paired with our ability to scale and pivot based on performance, makes us the go-to partner for brands looking to produce high-performing, authentic content in the ever-changing digital landscape.
WHY CREATORS?
Viewers are 2.5x more likely to watch influencer content to the end vs. branded content
84% of TikTok users have considered purchasing a product or service after seeing branded video content
70% of consumers feel a stronger emotional connection to brands when the story is told by an influencer they follow
Don’t just take our word for it, here’s the data of a recent Domino’s campaign.
We launched Domino’s MOREMenu with a low-fi, mobile-shot content strategy led by micro creators. We A/B tested our creator led approach and against the TVC content on social media, with our creator led approach delivering:
265% increase in engagement
167% increase in click-through rate
128% increase in return on ad spend.
Following the success of this model in Australia, we replicated the approach for Domino’s Japan as well. Our creator led approach saw a 2.06% click-through rate compared to the 0.32% benchmark, and a 200% increase in WoW sessions throughout the campaign.
OUR PROCESS
As creators ourselves, we understand the creative process from the inside out.
This enables us to ideate with the right creator in mind, aligning the concept with both their authentic style and the brand’s brief.
We collaborate throughout the production process, from shooting to co-directing, and our editors refine the content to be more brand-led, optimizing it for paid placements. The result is content that resonates organically and performs effectively in campaigns.
We don’t rely on a fixed roster of creators. Each brief presents a fresh opportunity to discover the ideal talent. Using advanced audience insights and data-driven tools, we ensure that the creators we partner with amplify your brand’s message authentically. We utilise proprietary tech to identify trends and emerging creators - thanks to our friends at Brainlabs.