AFTERPAY
AFTERPAY x THE ICONIC 2021
Whether it be the night on the town version of you, the work version of you, or the gym junkie version of you - there’s an outfit for every version of you on THE ICONIC. We brought this to life through a series of videos that used quick VFX costume changes to show the wide range of different outfits available.
Grab a Deal
Because Afterpay allows you to ‘Go After What You Want’, customers can go into the Black Friday and Christmas sales periods with confidence knowing they can grab a deal. So we created a campaign that showed people literally grabbing the products they wanted from their computer screens.
FATHER’S DAY
Dads are used to receiving the same old Father’s Day staples year after year. So we encouraged Aussies to ‘Think Outside the Box(er)s’ for once and get their dads a gift they’ll actually want from the Afterpay Shop Directory.
AFTERPAY X THE ICONIC 2020
If there’s one thing that Afterpay and The Iconic have in common it’s speed. So we created a suite of content that showed people transforming into new outfits instantly.
