DOMINOS JAPAN - NIMBLE CREATORS
The Brief
Dominoโs Japan faced an imminent flash sale from a competitor and urgently needed content to dominate the conversation around pizza over the weekend.
OUR APPROACH
Within ๐ฅ 48 hours ๐ฅ of receiving the brief, we had our creators on board, collaborated on the concept, cast, shot, and edited the content. The rapid execution ensured that the competitor got zero oxygen.
THE RESULTS
๐ CTR of 2.76% vs 0.22% previous campaign (10x Clicks for the same budget)
๐ This activity drove the highest sessions to the site of any channel across that weekend.
