SBS - ALONE COLOGNE

THE BRIEF

Bring to life the essence of Alone S2 with a stunt that gets Australia talking.

OUR APPROACH

We created Alone Cologne: an ode to odour. With overwhelming notes of rotten game flesh, which sing in harmony with smoked fish skin, unwashed skin, and greasy hair - Alone Cologne was a real scent that we created with a real perfumer and distributed to creators, media and attendees of the Alone Season 2 launch event.