cOATES HIRE

GOAL OF THE YEAR

To raise awareness of Coates Hire’s sponsorship of the AFL Goal of the Year competition, we teamed up with footy legend Eddie Betts to create some goal of the year trick shots that literally tricked Australia.

🏆 Best Use of Instagram - Winner, Social Media Marketing Awards, 2019

🥉 Social Video: Sports - Bronze, Telly Awards, 2019

🐦 Trending on Twitter in Australia

📺 Featured across news bulletins on TV

📱 22k shares across social

👀 4.2 million video views (2 million organic)

F1 PROMO

In partnership with the F1, Coates Hire had two tickets to give away to the exclusive ‘Paddock Club’ that could be won simply by hiring equipment from a branch. For F1 fans there’s literally nothing better than the ‘Paddock Club’ so with a prize that good, we showed that they’d find any reason to hire.

🧡 Reached 1.5M+ people and 5M impressions

💪 4 times average engagement rate

👀 71% completion rate on video views

‘make it happen’ STORIES

We showed how Coates Hire’s tagline ‘Let’s make it happen’ is an attitude that’s ingrained into the culture at the business by profiling staff across the country who embody what Coates Hire is all about.

🏆 Best Use of LinkedIn - Finalist, Social Media Marketing Awards, 2019

👀 2.1 million people reached

🧡 150k engagements

THE BRANCH

⏳ 400,000 minutes viewed

💪 +184k plays to 95%

📺 37% total engagement rate on Hero Video

👀 +1.7m reach

We developed a creative platform exploring the ways Coates Hire ambassadors needed to ‘Be Ready’, giving us range to go from serious to silly. For Eddie Betts, this meant equipping himself for life after footy. So we created a mini mockumentary, showing him reunited with an “old friend” working as an “apprentice” for a Coates Hire branch.