cOATES HIRE - GOAL OF THE YEAR

THE BRIEF

To raise awareness of Coates Hire’s sponsorship of the AFL Goal of the Year competition.

OUR APPROACH

We teamed up with footy legend Eddie Betts to create some Goal of the Year trick shots that literally tricked Australia, making punters think Eddie was an actual magician as well as headlines across the country.

THE RESULTS

🐦 Trending on Twitter in Australia

🗣️ 22k shares across social media

👀 4.2 million video views (2m organic)

PRESS & AWARDS

📺 TV news bulletins across Australia

🏆 Best Use of Instagram - SMMI Awards