COCA-COLA AUSTRALIA

 

POWERADE ACTIVE WATER

 
 
 

Our challenge when launching Powerade Active Water was to feature the product front and centre, while still creating engaging social content.

So, we created a hyperlapse video that used the bottle as a device to cut between multiple locations, and a video that tricked our audience by breaking the fourth wall.

 

MEAL MOMENTS

 
 
 
 

We created a content series of relatable meal moments that showed how Coca-Cola makes meals more special.

👀 7.1 million video views 

đŸ—Ŗī¸ 100k comments

❤ī¸ 40k reactions

đŸ‡ŗđŸ‡ŋ 75% of the NZ population saw the videos

 
 

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