EBAY - EBAY VILLIANS

The Brief

To show that with eBay, literally everyone’s a winner. Including supervillains.

OUR APPROACH

We reached out to a lot of supervillians for this campaign. A lot. Thank God Kal the Conquerer agreed to come on board, because Voldemort was next on next on our list. And we heard he's a massive diva. As well as fictional.

eBay’s brand campaign - Everyone’s a Winner - sees villains, who are notorious for losing, finally winning thanks to eBay’s great range and prices.

As eBay’s social content agency, we extended this idea into social with a bespoke series that saw the main villain from the TVCs starring in a series of mockumentaries and unboxing videos.