GRUEN - ROBOTS

The Brief

To convince employees to support a 6 day work week.

OUR APPROACH

They say the ABC gives its toughest battles to the strongest social-first advertising warriors, and that was never more true than when we took part in Gruen’s famed segment, The Pitch, in 2021. Tasked with persuading employees to support a 6 day work week, we absolutely threw everything at convincing Australians of something we weren’t totally convinced of ourselves… For now, it seems that the Gruen panel and the rest of Australia will continue to knock off at 5pm on a Friday - or even earlier.