Gumtree - Selling with Nonna
The Brief
To get more people to list their items on Gumtree.
OUR APPROACH
Everyone loves money, and everyone loves nonnas. We tapped into a niche market and combined the two, creating Selling With Nonna.
With the help of social media influencer James Leischke and his beautiful Nonna Gina, we showed Aussies how easy and fun it is to sell their unwanted items on Gumtree. The result? 100% certified wholesome content for the full marketing funnel.
THE RESULTS
đ Best brand performance in 2 years
đ 7.54M People Reached
đ 93.4K Link Clicks
â¤ī¸ 2.2 Post Engagements
