GUMTREE
SELLING WITH NONNA
To show Aussies how easy and how much fun it is to sell their unwanted items on Gumtree, we teamed up with social media influencer James Lieschke to help his Nonna sell an unwanted item on Gumtree.
TAP TO FURNISH
We used Instagram Stories to show Aussies the amazing spaces that can be furnished for under $100 using Gumtree. Taking advantage of Instagram Stories’ ’tap to skip’ functionality, we made users feel like they were bringing the room to life themselves through the magic of stop motion.
Results →
🏆 Best Use of Stories - Honoree, Webby Awards, 2020
🥉 Best Use of Vertical Video - Bronze, Telly Awards, 2019
ALWAYS ON CONTENT
We create monthly content for Gumtree’s feeds. We work with the Gumtree community to create how-tos, helpful guides and to tackle negative stereotypes head on.
